Au Naturel Pet Food (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services, in compliance with the General Data Protection Regulation (GDPR).

1. Who We Are

Au Naturel Pet Food is a UK-based business providing natural and healthy pet food. We act as a data controller under GDPR, ensuring that your personal data is handled in compliance with applicable regulations.

2. What Data We Collect

We may collect and process the following personal data:

• Identity Data: Name, title, date of birth, and gender.
• Contact Data: Email address, phone number, and physical address.
• Payment Data: Billing information and payment card details.
• Technical Data: IP address, browser type, and device information.
• Usage Data: Information about how you use our website and services.
• Marketing Data: Preferences for receiving marketing from us.

3. How We Collect Data

We collect data from:

• Information you provide by filling out forms on our website.
• Details of transactions carried out through our website.
• Cookies and other tracking technologies to enhance your user experience.
• Communication records when you contact us.

4. How We Use Your Data

We use your data for the following purposes:

• To process and deliver your orders.
• To manage your account.
• To communicate updates, offers, and newsletters.
• To comply with legal obligations.
• To improve our website and services.
• To protect against fraud.

5. Legal Bases for Processing Data

We process your personal data under the following lawful bases:

• Contractual Necessity: To fulfill our obligations under a contract with you.
• Consent: Where you have given explicit consent for a specific purpose.
• Legal Obligation: To comply with UK laws and regulations.
• Legitimate Interests: To operate and improve our business.

6. Data Sharing

We do not sell or rent your personal data. However, we may share your information with:

• Service providers (e.g., payment processors, delivery companies) to fulfill our services.
• Legal or regulatory authorities when required by law.
• Analytics and marketing partners to improve our services (with your consent).

7. International Data Transfers

If your data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place to protect your rights, such as Standard Contractual Clauses or equivalent mechanisms.

8. Your Rights

Under GDPR, you have the following rights:

• Right to Access: Request a copy of your data.
• Right to Rectification: Correct any inaccuracies.
• Right to Erasure: Request deletion of your data (where applicable).
• Right to Restriction: Restrict processing under certain conditions.
• Right to Data Portability: Transfer your data to another provider.
• Right to Object: Object to data processing based on legitimate interests.
• Right to Withdraw Consent: Revoke your consent at any time.

To exercise your rights, please contact us

9. Data Retention

We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

10. Security Measures

We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, or loss.

11. Cookies

Our website uses cookies to improve your browsing experience. For more details, please refer to our [Cookie Policy].

12. Changes to This Policy

We may update this Privacy Policy from time to time. Please check this page periodically for updates.